![]() ![]() To know more about how you can create branded images on a budget, check out this helpful post on free visual content creation tools you can start using today. Their photos have a consistent look, feel and theme so their followers can instantly identify them. That’s why creating a “look” or a theme for your brand - and sticking to it can help your followers easily recognize and relate with your content.įor example, Starbucks uses an autumn-theme color palette to produce a visually cohesive feed on their profile. And you need to follow it consistently so you can establish brand awareness.Įvery element of your Instagram profile should resonate with your target audience. Create an Instagram theme - and follow itĪn Instagram theme includes visual elements that represent your brand’s personality. If you’ve already optimized your business account, the next tip is about customizing your Instagram feed. Want more hacks to use social media marketing to your advantage? Check out this post on how to market your business on Instagram. An informative bio: What makes you stand out from the crowd? What value will you give to your audience so they’ll be encouraged to follow you? Include this on your account bio.A relevant link: Adding a site link helps drive traffic to your official website.A consistent name and photo: Make sure your brand name and profile photo remain consistent across all social media accounts you manage.They were able to optimize their profile by including: ![]() Check out what WPBeginner did with their Instagram profile below: Once you’ve made the switch, it’s time to optimize your Instagram profile. Not sure how you can do this? Just follow this step-by-step tutorial on how you can convert your personal profile to a business profile on Instagram. Plus, it’s easier for your followers to contact you directly. ![]() If you have an Instagram business profile, you can easily access your account analytics so you can make data-driven decisions about marketing your business on the platform. The first step to optimizing your profile? Switch to an Instagram business profile. Ready to ramp up your Instagram marketing skills? Let’s dive in. In this article, you’ll learn specific and actionable Instagram marketing hacks you can do to supercharge your brand’s growth over time. And you want your business to be on your audience’s list, don’t you?īut it can be hard to know how to get started using Instagram for business. After all, 200 million users visit a business on Instagram daily. With over 1 billion monthly users, it’s important that you know how to promote your brand via effective Instagram marketing. When someone taps their promotion’s tags, which shows product names and prices, they are taken directly to Vitamin A’s product pages.Want to know how you can use Instagram for business to skyrocket your sales? Vitamin A swimwear, for example, uses shoppable Instagram ads. They reduce the time and effort needed to go from seeing a product to buying it. Vitamin A: Make Content ShoppableĪ key component of increasing conversions is making shopping as easy as possible for the consumer. With its high engagement rates and over 1 billion users, Instagram is ideal for increasing reach and awareness.īut to get plenty of views and conversions, your content needs to show what makes your brand special so shoppers are motivated to engage with it. Instagram is a particularly powerful marketing platform. We’ll break them down and show you some tricks you can use for your own business, from making shoppable posts to taking your audience behind the scenes. To give you inspiration for your own Instagram content, we’ve picked out 12 stellar small business marketing campaigns from the platform. So what’s the next step? Your small business marketing plan!Īnd in 2020, that plan needs to include Instagram. You’ve raised money and developed a great product you know people will love. You put a lot of work and planning into creating your small business.
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